Madison Wells, the independent production company founded and led by Emmy-nominated producer Gigi Pritzker, has just announced the appointment of Alex Kostich as Senior Vice President of Creative Marketing. This is an EXCLUSIVE announcement that you won’t want to miss! Kostich comes to Madison Wells from Participant, where he served as Senior Vice President of Creative Marketing since 2016. In his new role, he’ll be overseeing the division covering marketing and creative services for all film, TV, and live entertainment projects at Madison Wells, while also supporting partners and distribution entities involved with the company. He’ll be reporting directly to Pritzker, who had this to say about the appointment: “Alex brings a wealth of experience to the table in addition to the kind of collaborative leadership I was looking for in this next phase of Madison Wells’ growth.”
During his time at Participant, Kostich oversaw marketing for 8-12 features and streaming projects annually, contributing to strategic awards and impact-oriented campaigns for such Oscar-winning films as Green Book, Roma, and American Factory, as well as the Netflix series When They See Us and Keep Sweet: Pray and Obey. He previously spent 13 years in the International Creative Advertising department at Sony Pictures, where he oversaw creative on billion-dollar franchises including Spider-Man/The Amazing Spider-Man, and most of the Bond films led by Daniel Craig. Kostich began his career as a junior Creative Advertising exec at Warner Bros Studios after graduating from Stanford University.
“I’m truly thrilled to be joining the brilliant collective of disruptors at Madison Wells,” said Kostich. “And while I’m excited to be continuing my work in creative marketing and advertising, I’m also looking forward to the more strategic and business-development aspects of this opportunity. We plan to collaborate with current and future partners on 360* marketing initiatives involving all projects across the spectrum of film, series television, documentary, and live entertainment. It’s a tremendous opportunity, and I’m fortunate to be working alongside such an innovative team of creative minds.”
Madison Wells has produced some incredible projects in the past, including award-winning features like Hell or High Water and The Eyes of Tammy Faye, such Broadway musicals as Hadestown and Shucked, Nat Geo’s Emmy-nominated anthology series Genius, and the immersive theater experience Seven Deadly Sins, to name a few. With Kostich now on board, we can’t wait to see what they’ll come up with next!