Redbox and TikTok Strike Deal to Stream Videos on 3,000 Kiosks

1 min read
Redbox and TikTok Strike Deal to Stream Videos on 3,000 Kiosks

Redbox, the parent company of Chicken Soup for the Soul Entertainment, has just announced an exciting partnership with TikTok. This collaboration will bring TikTok’s popular short-form videos to screens on over 3,000 Redbox kiosks across the country. But that’s not all – third-party brands will also have the opportunity to run their ads alongside these TikTok videos through Chicken Soup’s ad platform, Crackle Connex.

This deal covers approximately 10% of Redbox’s extensive network of kiosks, which are typically found outside of grocery stores, convenience stores, and big box retailers. It’s all part of a larger trend in the industry to find new ways to reach audiences outside of traditional linear TV, placing brand messages in unexpected locations like gas stations and elevators.

But let’s not forget about Chicken Soup’s recent acquisition of Redbox. The company has been working hard to fully integrate Redbox into its operations since the acquisition in mid-2022. While the debt associated with the acquisition has caused some concern on Wall Street, Redbox’s revenue has started to bounce back in recent months, thanks in part to successful new-release titles like “The Super-Mario Bros. Movie.”

As of February 2023, TikTok boasts an impressive 150 million monthly active users in the U.S. Despite facing scrutiny over its data practices and ties to the Chinese government, TikTok’s growth has been undeniable. The company is actively expanding its presence in the U.S., recently participating in the NewFronts and exploring partnerships with smart-TV and connected-device makers.

Philippe Guelton, Chief Revenue Officer of Crackle Connex, expressed his excitement about the partnership, stating, “TikTok is the go-to destination for short-form video consumption by over a billion people globally. This new partnership provides advertisers a unique opportunity to reach new audiences and drive engagement. Our Redbox kiosks are in high-traffic locations where millions of people frequently shop, such as grocery stores or value retailers. We look forward to working with TikTok on expanding this partnership as our DOOH network expands.”

Dan Page, Head of Global Distribution, New Screens at TikTok, also shared his enthusiasm for the collaboration, saying, “This partnership allows us to bring together the power of our exceptional content with the high-visibility of Redbox kiosk locations, creating an effective and fresh approach to advertising.”

Overall, this partnership between Redbox and TikTok is an exciting development in the world of advertising and entertainment. It’s a win-win for both companies and opens up new opportunities for brands to engage with audiences in unexpected ways.

Violet Granger

Violet, a film enthusiast from New Orleans, draws inspiration from the city's vibrant and eclectic arts scene. Having studied English and Film at Tulane University, her articles often delve into the connections between literature and film, analyzing adaptations and the impact of storytelling techniques.

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