New Mexico Economic Development Department Secretary Alicia J. Keyes, a former Walt Disney executive and film producer, has played a crucial role in boosting the state’s film production incentives. However, she will be leaving her position on July 13. Keyes has been instrumental in building a thriving film, TV, and digital media economy in New Mexico, which reached a record-breaking $855.4 million in fiscal 2022, a 36% increase from the previous year. She has also served as a former film liaison for the city of Albuquerque.
The administration is currently searching for Keyes’ successor.
In the meantime, New Mexico Governor Michelle Lujan Grisham expressed her appreciation for Keyes’ contributions, stating, “New Mexico’s economy is booming, and it’s more diverse than ever before. Wages are higher, and we’re seeing historic job numbers. That’s no accident. Secretary Keyes’ commitment to carrying out the vision of my administration and her dedication to making New Mexico a great place to live have been integral to the economic health of our great state. I wish her the very best in the future.”
Keyes, who was appointed by Grisham in January 2019 as the first woman to lead the EDD, expressed her gratitude for the opportunity and support she received. She said, “My greatest joy has been collaborating with New Mexicans in every corner of the state to create higher-paying jobs and build economic security for future generations. I want to thank Gov. Lujan Grisham for this opportunity and unwavering support and encouragement. I’m looking forward to continuing to drive economic development forward in my next chapter.”
During Keyes’ tenure, New Mexico experienced its lowest unemployment rate since 2007 and reached an all-time high number of jobs. The department’s programs achieved significant success, with the Job Training Incentive Program reporting its highest average wage of $27.08 per hour, a 28% increase from four years ago.
Additionally, the Local Economic Development Act supported 60 businesses and generated over 8,500 new jobs in New Mexico, with an average annual wage of over $64,000, a 20% increase from 2019. The LEDA assistance is projected to result in $7.3 billion in new capital investment, $580 million in new payroll, and a ten-year economic impact of $34 billion.
Under Grisham’s leadership, Keyes also spearheaded efforts to diversify and expand the state’s economy. This included expanding global trade, attracting aerospace investment, and establishing the Office of Outdoor Recreation.
New Mexico’s economic growth and success in recent years can be attributed in part to Keyes’ dedication and leadership. While her departure is a loss for the state, the administration is committed to finding a suitable replacement to continue driving economic development forward.
