Ron DeSantis, the Republican presidential candidate and Florida governor, is making headlines with his push for a legal inquiry into Bud Light’s marketing tactics. The recent ad campaign featuring transgender celebrity Dylan Mulvaney has sparked controversy and divided potential customers. While some, like Garth Brooks, have shown support for the campaign, others have boycotted the beer, with Kid Rock even going as far as shooting cases of Bud Light in a video and shouting expletives against the brand.
In a letter to the State Board of Administration, DeSantis is encouraging legal action against Anheuser-Busch (AB InBev), the company that owns Bud Light. He believes that the ad campaign has turned America’s best-selling beer into a commercial outcast and accuses AB InBev of prioritizing environmental, social, and corporate governance aims over profits. DeSantis wants the State Board to investigate whether AB InBev has breached its legal obligations to shareholders.
This is not the first battle DeSantis is engaged in. He is also facing criticism from Disney over his education policy, which bans the discussion of sexual orientation and gender in certain classrooms. Despite these conflicts, DeSantis remains determined to fight for his beliefs.
Meanwhile, Mulvaney has spoken out about the controversy surrounding the campaign. In a TikTok video, Mulvaney expressed frustration with the dehumanization and cruelty directed towards transgender individuals. They emphasized the importance of laughter, learning, and sharing other aspects of their life that have nothing to do with their identity.
The impact of the ad campaign is already being felt, as Morgan Stanley predicts a more than 20 percent decrease in yearly sales for Bud Light. The Times quotes DeSantis’s letter, describing the ad as a “fateful decision” that has transformed the beer into a pariah. DeSantis wants to ensure that AB InBev’s actions align with their obligations to shareholders.
Amidst all these controversies, the battle between DeSantis and Disney continues. The conflict revolves around Disney’s criticism of DeSantis’s education policy. Despite the challenges, DeSantis remains steadfast in his pursuit of his goals.
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