Google is facing a potential class action lawsuit that accuses the company of overcharging advertisers for the “privilege of autoplaying their advertisements into the void.” The lawsuit was filed in U.S. District Court for the Northern District in California. The plaintiffs argue that Google inflated metrics by playing ads on unlisted webpages through its “TrueView” ad program. This program serves ads on YouTube and other apps, charging advertisers for actual views rather than impressions. However, the plaintiffs claim that the ads served to bots and do not meet the promised standards of actual views. Analytics firm Adalytics supports this claim, stating that around 80 percent of Google’s video-ad placements on third-party sites violated its standards. The complaint alleges that Google deceived advertisers by charging them for advertisement views that were actually generated by Google bots. Google has not yet provided a comment on the matter.
Google Faces Possible Class Action Over Autoplay Ads Triggered By Bots
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