Disney is making moves to increase its streaming prices and expand its offerings, much to the delight of investors. The company plans to launch a bundled version of Disney+ and Hulu, as well as expand the ad-supported version of Disney+ to Europe and Canada. These strategic decisions come as Disney aims to improve the economics of its streaming business and satisfy Wall Street’s focus on profits rather than just subscriber gains.
During the company’s quarterly conference call with Wall Street analysts, CEO Bob Iger announced these exciting streaming developments. While some consumers may not be thrilled about the price increase, Disney is confident that the new offerings will provide choice, flexibility, and value to its customers.
In addition to the streaming news, Disney is also taking steps to address account sharing, an area where Netflix has recently cracked down. Subscriber agreements will be updated later this year, and tactics to drive monetization will be rolled out in 2024.
Joe Earley, President of Direct-to-Consumer at Disney Entertainment, emphasized the importance of providing consumers with choice and value. He expressed excitement about expanding the ad-supported plans to more markets globally, including Europe and Canada. Earley also announced the launch of a new premium duo bundle of ad-free Disney+ and Hulu in the fall, with plans to make extensive Hulu content available via Disney+ for bundle subscribers later this year.
Overall, Disney’s streaming business is making significant strides, and the company is committed to delivering high-quality content and options to its customers. With the expansion of ad-supported plans and the introduction of new bundles, Disney is poised to continue its success in the streaming industry.
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