EXCLUSIVE: Get ready to be blown away by the new animated version of Teenage Mutant Ninja Turtles: Mutant Mayhem! Paramount has brought this beloved comic IP back to life, and it’s already making waves at the box office. In fact, sources say that the Teenage Mutant Ninja Turtles brand is on track to surpass $1 billion in global retail sales for 2023 alone. And all of this success is thanks to Paramount’s hard work and dedication.
This is a major win for Paramount Pictures Studios, led by Brian Robbins, as they continue to breathe new life into iconic franchises. The launch of Teenage Mutant Ninja Turtles has been a game-changer, and fans couldn’t be happier.
But that’s not all. Since 2012, global merchandise sales for Teenage Mutant Ninja Turtles have reached a staggering $8 billion. Paramount has truly transformed the Turtles business, making it accessible to fans of all ages. And with the release of Mutant Mayhem, the demand for TMNT merchandise has skyrocketed.
Industry projections suggest that Mutant Mayhem could exceed $110 million in the U.S. and Canada alone. This co-production with Nickelodeon and Seth Rogen’s Point Grey has captured the hearts of fans everywhere.
Paramount Consumer Products has gone above and beyond with their Turtles theatrical program. They have partnered with over 400 licensees for the film and over 1,100 for the franchise as a whole. Platinum licensees like Playmates, Hasbro, and Mattel have created incredible merchandise that can be found in stores like Walmart, Target, and Amazon.
And let’s not forget about Build-a-Bear! The Mutant Mayhem product range includes adorable Build-a-Bear options that fans can’t resist.
In summary, the revival of Teenage Mutant Ninja Turtles has been a massive success. Paramount has breathed new life into this beloved franchise, and fans couldn’t be happier. With the incredible merchandise sales and the box office success of Mutant Mayhem, it’s clear that the Turtles are here to stay.Teenage Mutant Ninja Turtles have taken the world by storm! With over 550 retailers and 40,000 retail doors in 220 markets, these products are everywhere. But it doesn’t stop there. The Turtles have also made their way into popular games like Minecraft, The Sims FreePlay, Fruit Ninja, Match Masters, and more. They’ve even partnered with publishing giants like Random House, Bendon, and IDW. And let’s not forget about the exciting launch of TMNT: Battle Tycoon on Roblox from ParaG Game Division and Gamefam.
But that’s not all. Paramount Global has delivered over a half billion impressions for Teenage Mutant Ninja Turtles across CBS, adult networks, and social media. They’ve aired marathons of the beloved series on Nick channels and launched a successful TMNT YouTube channel with 2.66 million subscribers. And at San Diego Comic-Con, Eastman announced that Paramount and Nick secured full rights to air the original cartoon series from the 1980s. Paramount was the only studio brave enough to showcase their film at Hall H, giving fans an exclusive look with director Jeff Rowe.
If you can’t get enough of the Turtles, you’re in luck. Paramount+ streaming service offers the full collection of TMNT with four series and eight movies available in multiple countries. And the Viacom empire has joined forces to promote Mutant Mayhem at Nickelodeon resorts and attractions worldwide.
The promotional power of Teenage Mutant Ninja Turtles: Mutant Mayhem is undeniable. With a campaign worth over $100 million in media value and 3 billion impressions, this animated movie has made a splash. Pizza Hut, Xbox, and P&G’s Zevo flying insect traps are just a few of the notable brand partners who have joined forces with the Turtles. From custom pizza boxes and pizza-scented video game controllers to apparel collections and fully integrated ad campaigns, the Turtles are everywhere.
But it’s not just about the partnerships. Teenage Mutant Ninja Turtles: Mutant Mayhem has also been a hit at the box office, grossing $15.2 million in its opening weekend and over $72.3 million in just 12 days. With a franchise that has grossed over $1.2 billion worldwide, it’s clear that the Turtles are here to stay.
